The first part of Pixalate’s mobile app analysis zeroes in onNational Security,Consumer Privacy, andAd Fraudrisks stemming from apps in the Google Play Store.
2. MediaPost: Over 80% of top U.S. Google Play Store apps have 'dangerous permissions'
"An alarming analysis of mobile apps targeting users released today byPixalate suggests potential threats to both brand safety and national security," wrote MediaPost, reporting on Pixalate's 2019 Mobile Advertising Supply Chain Safety Report. "About a third of the [top] apps served programmatic ads that may have run against brand-unsafe content, while 80% had 'dangerous permissions,' including potential consumer data privacy violations."
3. Top 100 Russian, Chinese, and Shell Location apps popular in the U.S.
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”