This week's review of ad fraud and quality in the digital advertising space.
Attending Mobile World Congress 2019? Meet with Pixalate to discuss the latest trends in mobile advertising.
1. US digital ad spend to pass traditional for the first time in 2019 as mobile leads the way
"This year will mark a major milestone in the world of advertising," wrote eMarketer. "For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending."
Per eMarketer's estimates, total U.S. digital ad spend will rise 19% to $129.3 billion this year, with mobile accounting for more than two-thirds of the spend ($87.1 billion).
2. Mobile devices accounted for 56% of digital video ad spend in Q4 2018
"[M]obile’s share of global video ad spending reached 47% in 2018 -- a massive increase from 17% in 2017," reported MediaPost, citing PubMatic's recent Quarterly Mobile Index report. "In the fourth quarter of 2018, mobile devices accounted for more than half of all video ad spend (56%), which was way up from 19% during the same period in 2017."
3. Roku's revenue signals rise of Connected TV/OTT
"Marketers were slow to move their advertising dollars from desktop to mobile, but they are transitioning to connected TV more quickly," wrote AdExchanger, citing Roku CEO Anthony Wood. “Viewers are moving to streaming. Advertisers are following, but they haven’t caught up yet. We are starting to see that change,” Wood told investors Thursday during Roku’s Q4 earnings call, per AdExchanger.
4. Malware found pre-installed on Alcatel phones via weather app
"Upstream recently discovered that Alcatel smartphones came bundled with a suspicious app," reported Tech Radar. "The [weather] app in question ... was actually found to behave like a typical malicious app ... which attempts ad fraud by loading pages with ads and clicking on them," the article added.
5. Krush Media partners with Pixalate to protect platform and growing OTT offering
Krush Media this week announced a partnership with Pixalate, Inc. to deliver leading invalid traffic (IVT) detection and filtration solutions across its display, mobile, video, and OTT/CTV channels. Krush Media specializes in connecting advertisers with its fully-managed, cross-screen publisher platform and has chosen Pixalate as its partner to help ensure that every inventory channel is of the highest quality.