This week's review of ad fraud and quality in the digital advertising space.
1. Pixalate partners with Twitter's MoPub for ad fraud prevention
Pixalate this week announced a new partnership with Twitter's MoPub to improve traffic quality and reduce ad fraud. "As we enter a new year, Pixalate remains as committed as ever to the ongoing battle against ad fraud. That’s why we’re thrilled to announce our new partnership with Twitter’s MoPub, an influential mobile app ad exchange that’s a leader in delivering quality mobile media," wrote Pixalate in a blog announcing the news.
Adweek has more.
2. BuzzFeed: Digital ad fraudsters tried to sue to recoup fraudulent earnings
"A mysterious shell company revealed by BuzzFeed News to be part of a massive digital ad fraud scheme recently took the unusual step of suing a legitimate ad company in order to recoup its fraudulent earnings," reported BuzzFeed News, adding to Pixalate's MegaCast discovery.
"The resulting court documents provide further evidence of the brazenness of the scheme, the impunity that those committing ad fraud operate with, and why the global digital ad industry is unable to stop its ballooning, multibillion-dollar fraud problem," BuzzFeed added.
3. Digiday: 'Digital ad fraud is worse than ever'
"The digital ad industry has long played whack-a-mole with fraudsters, and 2019 will be no different. A mammoth mobile in-app fraud scandal uncovered last October was a stark reminder of how sophisticated and tenacious fraudsters are," wrote Digiday. So what's on tap for 2019? "OTT ad fraud is on the rise," the article noted, citing recent research from Pixalate.
4. Tappx partners with Pixalate to guard against Connected TV/OTT ad fraud
Pixalate this week announced it has partnered with Tappx in order to offer advanced invalid traffic (“IVT”) detection technology for its over-the-top (OTT) services. “Marketers have expressed concerns over inventory quality and ad fraud in OTT, and our industry-first MRC accreditation directly addresses those challenges. OTT advertising is rapidly expanding, and as the industry’s first solution for ad fraud detection and prevention in OTT, Pixalate is ready to guard the growing investments,” says Jalal Nasir, Pixalate CEO.
Mobile Marketing Magazine has more.
5. Programmatic now accounts for majority of digital ad spend in major European countries
"Programmatic advertising—defined as the use of automation in the buying, selling or fulfillment of digital display advertising—now accounts for the majority of digital display spending in France, Germany and the UK, following the trend that we've seen in the US," reported eMarketer in a new report outlining programmatic ad spend forecasts for European countries through 2020.
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