This week's review of ad fraud and quality in the digital advertising space.
Pixalate, the first company accredited by the MRC for invalid traffic (IVT) detection and filtration in OTT/CTV, has gathered industry experts for a webinar on the use of Server-Side Ad Insertion (SSAI) in OTT/CTV advertising. The webinar will take place on July 11, 2019 at 1pm ET.
On Thursday, July 11, 2019 at 1:00pm ET, Pixalate Product Manager Chris Schwarz will host:
- Amit Shetty, Sr. Director of Video & Audio Products, IAB
- Ian Trider, Director of RTB Platform Operations, Centro
- Jeremy Smith, VP of Sales Engineering, Telaria
2. What are industry standards for server-side ad insertion (SSAI)?
Pixalate's latest blog overviews industry standards for server-side ad insertion (SSAI). "How are the industry’s governing bodies — namely the Media Rating Council (“MRC”) and the Interactive Advertising Bureau (“IAB”) — approaching server-side ad insertion (“SSAI”) measurement?"
The blog post reads: "The industry’s growing standards around SSAI ... are all steps in the right direction, and Pixalate strongly encourages their widespread adoption."
3. Juniper Research: Digital ad spend to reach $520B by 2023; 20% lost to fraud
"Total digital advertising spending will reach $520 billion by 2023; rising from $294 billion in 2019," reported Which-50, citing new research from Juniper Research. "One in five of those dollars will be lost to fraud, revealed in figures contained in separate research by the company."
The rise will be "driven by the use of AI-based programmatic advertising to deliver highly targeted ads," the article noted. "Digital advertising includes online, mobile browsing, in-app, SMS, DOOH (Digital-Out-of-Home) and OTT (Over-the-Top) TV services."
4. IAB Tech Lab releases data transparency standards
"The IAB Tech Lab on Thursday released a new standardization system for third-party audience data and an auditing and credentialing program for data sellers," reported AdExchanger. It's an effort to bring increased transparency to third-party data segments.
"The new data transparency standard would include information like the date when a user ID was collected, the URL, location data and if the segment includes lookalike modeling," the article noted.
5. Ad execs know fraud is costing them, but they find measurement hard
"Less than half (48%) of ad execs say they currently have the ability to accurately measure digital ad fraud and/or non-human traffic, but almost all of them believe it is eating into significant shares of their ad budgets," reported MediaPost, citing a new study from Advertiser Perceptions.