This week's review of ad fraud and quality in the digital advertising space.
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Pixalate this week announced that it is now included on the Global Vendor List for the IAB Europe’s Transparency & Consent Framework. This means any EU company that wishes to use Pixalate's superior fraud detection and prevention will be able to easily add us as an approved partner to any site or app.
"Roku has made it very clear of late," wrote Business Insider. "The company best know[n] for selling inexpensive hardware to help cord-cutters stream video on their TVs sees its future as an advertising company."
The article continued: "It helps that Roku, thanks to its 20 million-plus users, has a commanding share of the ads delivered, according to the analytics firm Pixalate."
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Pixalate this week released the top trending apps based on video advertising share of voice for the APAC and EMEA regions. All of our latest trending app reports can be found here:
"The IAB Technology Laboratory today released 'Mobile App Support for Ads.txt,'" the organization announced in a blog post earlier this week. "Building on the existing ads.txt, this guidance is for business and operations teams that focus on in-app advertising to facilitate ad fraud protection within mobile app marketing. This proposal is in public comment for 30 days."
"Most big clients don’t want to use multiple verification providers for fraud or invalid traffic, viewability or contextual brand safety,” John Montgomery, GroupM’s global head of brand safety, said to AdExchanger in an article exploring the future of the ad measurement and verification space. “They want an all-you-can-eat service and [to] pay one price for it.”
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