This week's review of ad fraud and quality in the digital advertising space.
1. Over half of the top 1,000 apps have app-ads.txt
In Pixalate's Q3 2019 App-ads.txt & Ads.txt Report, we reveal the growth rate of app-ads.txt among the most popular apps in advertising.
Of the top 1,000 most popular apps based on Q3 2019 programmatic ad volume:
- 58.3% of iOS apps have app-ads.txt files
- 53.8% of Android apps have app-ads.txt
2. eMarketer's 2019 digital video ad trends report
eMarketer has compiled key article on digital video advertising from 2019 to catch you up to speed on the latest trends in the space. "Ad spending in digital video is [growing], and we anticipate it to grow 20.8% to more than $36 billion this year in the US," wrote eMarketer. "It’s happening in OTT and connected TV, as well as across mobile devices, programmatic exchanges and social media platforms."
3. Google to restrict political ads
"Google has announced a clamp down on the categories it will allow political ads to be targeted against, with only age, gender, and postal code to be used," reported ZDNet. "The changes are set to be introduced within a week in the United Kingdom due to its upcoming general election, followed by the European Union before the end of the year, and rest of the planet from January 6."
4. WFA study: 36% of marketers plan more programmatic in-housing
"[A] new study of some of the world's biggest marketers by the World Federation of Advertisers (WFA) indicates that more than twice as many aspire to bring their programmatic media buys in-house than plan to outsource it," reported MediaPost. "[Surveyed global marketers were] asked what their aspirations were for handling programmatic media buys in the future, [and] 50% said they see no change, while 36% plan more in-housing and 14% plan more outsourcing," wrote MediaPost.
5. Citing privacy concerns, Google to restrict contextual data
"Beginning in February, Google will no longer include contextual content categories – content identifiers such as 'sports,' 'news' or 'weather' – in bid requests to ad buyers," reported AdExchanger. "Google cited privacy concerns as the reason for the change, since contextual categories exposed in a bid request can be appended to individual profiles, even if the data on its own doesn’t represent a user-level privacy threat."