Pixalate is excited to announce that we will be speaking at the 614 Group'sBrand Safety Summitevent in New York City on November 14, 2019. We will join industry leaders from GroupM and IBM to discuss the current state of brand safety technology.
Pixalate's panel includes:
Joe Barone, Managing Partner Brand Safety Americas, GroupM (panel moderator)
Noah Syken, Vice President, Sports and Entertainment Partnerships, IBM
2. Popular US, Canadian news sites exposed as fakes
BuzzFeed News this week reported on two popular US (Albany) and Canadian (Edmonton) news websites that are allegedly complete fakes. "The sites, whose ultimate beneficiary is unknown, provide yet another example of how the digital ad industry is being ravaged by dubious schemes and outright fraudsters who steal money from brands by causing ads show up on sites and apps with fake or manipulated audiences, among other techniques," wrote BuzzFeed News.
3. Are hacked Facebook accounts used in ad fraud scams?
CNET reported on an instance in which hackers took over a user's facebook account in the middle of the night to operate "a widespread advertising campaign with a budget of $10,000 per day to promote a 13-second video in the US, Mexico and Australia."
There are "growing frustrations over Facebook's handling of fraudulent ads," wrote CNET. "Themore than 2.45 billion people who log on to Facebookeach month make an attractive target for ads with malicious links, and utilizing someone's ad account has become an increasingly popular way for an online criminal to bankroll the scam for free."
4. Seven apps removed from Google Play Store for malware
"Google has confirmed that another set of Play Store apps have now been removed after they were found to be infecting devices with malware," reported Forbes. "The seven apps are designed to open backdoors onto an infected device, pulling separate malware apps from elsewhere, circumventing Play Store security," wrote Forbes.
5. Programmatic direct buying growing, driven by social and OTT
In this video, eMarketer "discusses [their] estimates for US spending on programmatic direct ads and the factors driving growth," including social and OTT.
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”