This week's review of ad fraud and quality in the digital advertising space.
1. Interview: MoPub on mobile in-app supply quality
Pixalate sat down with Brian Bravo, Senior Strategic Partner Development Manager at MoPub — Twitter's mobile in-app ad exchange — to discuss mobile in-app ad quality and tips for maintaining a clean supply chain.
2. Roku devices capture 62% OTT/CTV programmatic ad market share
Programmatic OTT/CTV advertising is on the rise, but which devices are capturing the most market share of video ads? In this blog, we reveal the share of voice of programmatic video OTT/CTV advertising based on device type.
More data can be found on our H1 2019 OTT/CTV Supply Chain Intelligence report.
3. Nearly half (46%) of US households now have multiple OTT services
"Nearly half (46%) of U.S. broadband households now subscribe to two or more over-the-top services, according to a video services trend report from Parks Associates," reported MediaPost. "That’s up 130% from the 33% that subscribed to multiple services in 2014, says the research firm."
4. Over 170 malicious apps found on Google Play Store
"[R]esearchers uncovered a total of 172 infected apps on the Play Store ... [with] over 335 million installs by the time they were detected by security experts," reported TheNextWeb. "Adware accounted for a staggering 300,600,000 installs ... [and] other types of malware found on Play included subscription spam, hidden ads, and SMS premium subscription software," wrote TheNextWeb, citing data from ESET malware researcher Lukas Stefanko.
5. How will consumers react to the CCPA?
AdExchanger examines how consumers will react to the upcoming California Consumer Protection Act (CCPA). "[P]ublishers and advertisers will have to show the opt-out button to California residents who haven’t yet opted out every time they visit a site and on nearly every page," wrote AdExchanger.
"Even if someone doesn’t opt out the first time, eventually they’ll probably click that button, said Bob Perkins, COO of BritePool," per AdExchanger.