This week's review of ad fraud and quality in the digital advertising space.
1. Mobile Advertising Trends: Top Android Apps
Pixalate reveals the top trending apps on Android phones and tablets for display and video advertisers in the U.S. from July 2018. Pixalate’s monthly updates on the top trending mobile apps in advertising help marketers understand the latest mobile in-app advertising trends.
2. Connected TV is ad tech's 'new darling'
According to Digiday, Connected TV advertising was one of the hottest topics among ad tech executives at Dmexco 2018. "Broadcasters want to move fast on OTT to remain competitive with the big platforms like YouTube, Facebook and increasingly Netflix," wrote Digiday. "But unless the video inventory supply sources remains premium, the market could be diluted by cheap inventory, which happened with display ads."
3. US ad spending rising faster than expected
"U.S. ad spending is expanding at a higher rate than anticipated -- jumping 5.8% in the second quarter after rising 6.5% in the first quarter -- and is now on pace to reach a new all-time high for full-year 2018, according to a revised forecast released this morning by IPG Mediabrands’ Magna unit," reported MediaPost. Per the projections, the U.S. ad market is expected to top $200 billion for the first time this year.
4. Amazon becomes the No. 3 digital ad platform in the US
According to new estimates from eMarketer, Amazon's U.S. digital ad revenues will more than double this year. The growth will position Amazon as the No. 3 digital ad platform in the U.S., behind only Facebook and Google. "U.S. advertisers will spend $4.61 billion on Amazon’s platform this year, accounting for 4.1% of all digital ad spending in the country," wrote eMarketer.
5. Trio behind Mirai Botnet to work with FBI
The three people behind the Mirai botnet, which brought down large swaths of the internet in 2016, faced a judge this week after pleading guilty to creating the malware. "The twist, though, is precisely how the government hopes the three will serve their time," reported Wired. The trio will "work with the FBI on cyber crime and cybersecurity matters" as part of their community service, per Wired.
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Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”