Adweek: OTT/CTV advertisers shows signs of rebound
'CTV ... gives advertisers the opportunity to come back in'
All major OTT/CTV device types saw an increase in ad transactions in this time, with Vizio devices (+108%) leading the pack. Adweek interviewed Vizio's Mike O'Donnell, SVP of Platform Business, on the latest findings:
MediaPost: News, Entertainment, Family apps see a bump
In its coverage, MediaPost highlighted some of the major Roku apps that saw gains in the time period studied:
"Hulu (+44%) and Sling TV (+30%), the two biggest Roku store apps by programmatic ad spend, saw significant gains, as did The CW (+129%), Fox News Channel (+103%) and ABC (+31%), among others," wrote MediaPost. "In addition, apps in the 'kids and family' category on Roku saw a 128% increase in programmatic ad spend."
AdExchanger: CTV a 'flexible alternative'
"Brands may have paused or pulled back advertising overall, but many are still pushing forward on connected TV," wrote AdExchanger in its review of Pixalate's findings. "As advertisers hesitate on their upfront commitments, CTV could be a more flexible alternative."
See the full report
- Programmatic OTT/CTV ad spend trends on a week-by-week basis from April through May 2020
- Fastest-rising Roku apps based on ad spend
- OTT/CTV device types that saw the biggest change in ad spend and ad market share of voice
- Roku app categories that saw the most change based on ad spend
- Supply-side platforms (SSPs) that saw the most change in programmatic ad share of voice
Download a free copy of the Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Report — Version 2.0 today.