Pixalate is excited to announce that we will be joining innovators, industry leaders, researchers and analysts on both the buy and sell side of programmatic media and marketing at AdExchanger's Programmatic I/O on April 29-30th, 2019 in San Francisco.
Programmatic I/O will focus on the latest programmatic trends and issues in the industry today, best practices, and how we can expect programmatic to shape the future of digital marketing.
We look forward to celebrating the winners of the first-ever AdExchanger Awards, which recognizes top achievers and those who've had the most meaningful impact on the advertising and marketing industry.
Talk to Pixalate about how you can elevate the quality of your programmatic transactions and stay ahead of ad fraud across every channel.
Pixalate is the leading company in ad fraud prevention across programmatic display, mobile in-app and OTT/CTV. At Programmatic I/O, we will be available to show you how you can take fraud protection to the next level. Pixalate tools enable you to easily verify your programmatic ads, grow your ad quality, and increase ROI across advertising channels.
Invalid Traffic (IVT) is on the rise throughout the industry, but you can combat it! We'd love to have a conversation about how we can help you lower IVT across your advertising, lower your risk of questionable ad partners in the programmatic space, and protect your company reputation.
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”