The number of apps in the Roku Channel Store has continued a steady increase since the start of 2018, according to new data in Pixalate's State of Connected TV/OTT: 2019 Ad Supply Trends Report.
The report details the increasing number of OTT/CTV apps available via the Roku Channel Store.
139% rise in number of Roku Channel Store apps since 2018
According to Pixalate's data, from Q1 2018 to Q4 2019, the number of apps available in the Roku Channel Store increased 2.4x — or 139%.
The Roku Channel Store is growing alongside the programmatic OTT/CTV ad marketplace, evidenced by a 330% rise in global programmatic OTT/CTV ad transactions in 2019, and a 232% global rise in OTT/CTV apps that support programmatic advertising over the last 18 months.
Here are some key notes Roku's Channel Store growth:
- 2018: 40% growth
- 2019: 71% growth
State of Connected TV/OTT: 2019 Ad Supply Trends Report
Download a free copy of Pixalate's State of Connected TV/OTT: 2019 Ad Supply Trends Report to learn more.
What's in Pixalate's 2019 OTT/CTV programmatic advertising supply trends report:
Some data points that can be found in the report include:
- OTT/CTV programmatic advertising benchmarks
- Global OTT/CTV programmatic ad growth rates
- Breakdown of OTT/CTV device popularity
- OTT/CTV app growth
- Top supply-side platforms (SSPs) for programmatic in OTT/CTV
The content of this post, and the State of Connected TV/OTT: 2019 Ad Supply Trends Report, reflect Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees.