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“Spotlight” blog - how Hulu achieved the top spots in both CTV Publisher Trust Indexes

Piotr Boiwka
Jul 15, 2021 12:15:00 PM


In the second Spotlight blog, we will reveal the data behind the best CTV app in the May edition of the Publisher Trust Index in North America. Hulu’s position on the CTV ad market is admirable. Along with the highest programmatic ad revenue and one of the broadest reach, Hulu also distinguishes itself by providing one of the best ad quality

The app achieved first place in the Publisher Trust Indexes for both Roku and Amazon Fire TV with excellent and versatile performance across all measured metrics. 

In Roku ranking, Hulu scored more than 90 across all measured metrics. It is the only app, along with NewsOn, making this achievement. Hulu scored the perfect 99 in Popularity and Ad Density metrics, while in the Invalid Traffic category, it was a very high 96. Only five apps in the CTV top 100 obtained more than 96 in this classification.

Amazon Fire TV classification is even better for Hulu. As the only app achieved at least 96 across all measured metrics, including the maximum of 99 in three of them - Popularity, Ad Density, and Engagement. Only Pluto TV scored 99 in three categories. 

Find more information about all apps from the Publisher Trust Index here for free.

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The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.

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