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“Spotlight” blog - how The Weather Channel earned the No. 1 spots on both Google and Apple Publisher Trust Indexes

Piotr Boiwka
Jul 13, 2021 12:00:00 PM

weather-channelThe Weather Channel secured the top places in both mobile Publisher Trust Indexes for Google Play Store and Apple App Store in May 2021 in North America. So what stands behind the success? We will explain it in this blog.

Versatility is the key to be successful in the Publisher Trust Index. If the app scores low in one or more categories, it is impossible to reach even the top 100 of the general ranking. The Weather Channel performed well by obtaining the highest mark “A” in all measured metrics, including Invalid Traffic (IVT) and Brand Safety.

Invalid Traffic

The app achieved “A’s” by scoring 90 in Apple and 91 in Google rankings in the Invalid Traffic category. The Weather Channel reached it by the low possibility of spoofing, location masking, advertising IVT, and click IVT, which create a possibly safe environment for advertisers. 

Brand Safety

In the Brand Safety metric, the app secured the highest possible score of 99 in both classifications. It means that the possibility of ads appearing close to hate speech or adult, drug, violent, and offensive content is minimal, which resulted in the maximum score in this category.

Find more information about all apps from the Publisher Trust Index here for free.

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Disclaimer

The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.

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