The Pixalate Publisher Trust Index is the ad industry’s first quality ranking system for mobile and Connected TV (CTV) apps. In this blog, you will find insights about the top 10 Amazon Fire TV apps with the highest overall ad quality in April 2021 for North America.
Quality is determined based on Pixalate’s analysis of a variety of metrics, including ad fraud, popularity, user engagement, and more. Learn about our methodology here and create a free account to see the full Pixalate Top 100™ rankings.
Knowledge about shopping preferences is not Amazon's only strength. Amazon Fire TV offers a growing app ecosystem that enables advertisers to reach their CTV audience through programmatic channels.
Pixalate rated more than 1,000 apps available in the Amazon Fire TV in metrics including invalid traffic (IVT), user engagement, popularity, and ad density. Here are the top 10 performers in North America, from April 2021:
Philo gained the first spot in the Pixalate Top 100™ among Amazon Fire TV apps in April 2021, North America. Excellent performance in all metrics allowed Philo to achieve the highest mark in all categories. In all, five apps from the top 10 rankings obtained the same achievement:
The top 10 is not the only place to find quality ad inventory. Outside the top 10, there are four apps that secured the highest grade in all measured categories:
The Pixalate Top 100™ can be utilized to identify apps that are strong in quality-based metrics that go beyond traditional reach figures. Twelve apps in the Pixalate Top 100™ obtained the highest grade in the user engagement and popularity categories, including the nine mentioned above and:
By looking outside the top 10, advertisers may be able to identify traffic sources to target more specific or engaged audiences, such as sports fans, local communities, or nature lovers.
About Pixalate’s Publisher Trust Index
Pixalate’s Publisher Trust Index is a global approach to quality measurement and monthly rankings of the world’s mobile and Connected TV (CTV) apps, designed to bring unprecedented transparency to the programmatic advertising ecosystem.
While traditional ranking systems use a quantitative-based approach, Pixalate uses proprietary algorithms to measure a range of quality metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach, viewability, and more. The Pixalate Top 100™ rankings span 35+ different app categories, including IAB 2.2 taxonomies, across four regions: North America, EMEA, APAC, and LATAM.
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”