The Pixalate Publisher Trust Index is the ad industry’s first quality ranking system for mobile and Connected TV (CTV) apps. In this blog, you will find insights about the top 10 Roku apps with the highest overall ad quality in April 2021 for North America.
Quality is determined based on Pixalate’s analysis of a variety of metrics, including ad fraud, popularity, user engagement, and more. Learn about our methodology here and create a free account to see the full Pixalate Top 100™ rankings.
Roku’s app ecosystem is significant for ad buyers looking to increase budgets in this rapidly growing sector, as the lion’s share of CTV programmatic advertising activity occurs on Roku apps. In general, the Pixalate Top 100™ index for Roku has a broad range of apps, allowing advertisers to reach a diversified range of potential customers.
Pixalate rated more than 3,500 apps in the Roku Channel Store in metrics including invalid traffic (IVT), user engagement, popularity, and ad density. Here are the top 10 performers in North America from April 2021:
Hulu has earned the top spot in the first ranking by superior quality in all categories. But it’s not the only app worth consideration. Among the top 10, six apps gained the highest possible grade across all metrics, including:
In April 2021, the top 10 rankings were dominated by TV & Movies channels. However, in the top 100, there was a strong representation of news, sports, kids, and music platforms.
While the top 10 contains some premium publishers, advertisers should not focus only on top rankings. The Pixalate Top 100™ for Roku in North America is highly competitive, and advertisers can find quality apps also outside the top 10. In fact, there are eight apps outside the top rankings that achieved the highest marks in all measured metrics.
The Pixalate Top 100™ can be utilized to identify apps that are strong in quality-based metrics that go beyond traditional reach figures. For example, over one-in-four (26) apps in The Pixalate Top 100™ for Roku obtained the highest grade in the user engagement category in April 2021. By looking at lower positions in the ranking, advertisers may be able to identify traffic sources to target more specific or engaged audiences.
About Pixalate’s Publisher Trust Index
Pixalate’s Publisher Trust Index is a global approach to quality measurement and monthly rankings of the world’s mobile and Connected TV (CTV) apps, designed to bring unprecedented transparency to the programmatic advertising ecosystem.
While traditional ranking systems use a quantitative-based approach, Pixalate uses proprietary algorithms to measure a range of quality metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach, viewability, and more. The Pixalate Top 100™ rankings span 35+ different app categories, including IAB 2.2 taxonomies, across four regions: North America, EMEA, APAC, and LATAM.
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”