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The Weather Channel topped both Apple App Store and Google Play Store rankings for North America in Pixalate’s May 2021 ranking of the top mobile apps based on overall quality for programmatic advertisers. The Weather Channel remained at the top of the Apple ranking and went up from the No. 3 spot in Google’s rankings since the April 2021 listings. The versatile performance allowed The Weather Channel to gain the highest marks in all metrics on both the Google and Apple platforms, including Popularity, Invalid Traffic, Brand Safety, and Viewability. The app also found a place among the top 10 apps in the Top Grossing and Reach rankings.
MyFitnessPal managed to secure a top-three spot in both Apple and Google rankings. It is among four apps to rank in the top 10 in Pixalate’s quality rankings across both Apple and Google app stores, along with The Weather Channel, Weather Bug, and Spotify.
In addition to earning a top spot on our quality rankings, Spotify performed well in Top Grossing and Reach rankings as well. Spotify ranked among the top 10 apps based on Pixalate’s estimated programmatic spend in May 2021 on both Apple and Google app stores.
There were also some significant changes compared to the April ranking. For example, MyRadar Weather Radar jumped by 100 positions to second place in the May edition of Publisher Trust Index for Google Play Store in North America.
Check out the Pixalate Top 100™ lists to see monthly rankings of mobile and CTV apps based on quality for programmatic advertising. The Pixalate Top 100™ rankings span 35+ different app categories across four regions: North America, EMEA, APAC, and LATAM.
Additionally, Pixalate Media Ratings Terminal users — free to subscribe — gain access to additional insights about individual apps, including IVT rates, monthly viewability trends, trusted sellers, ad capabilities, and more.
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”