The advertising world can't master "mobile marketing" without diving into the world of mobile apps — but what are the top trending apps for video advertisers in the United States?
Pixalate examined programmatic advertising data from March 2018 to find the answer.
This blog post gives marketers a new way to think about advertising within mobile applications by introducing brand new data and rankings to the programmatic advertising industry. Pixalate measured programmatic video advertising activity within mobile apps throughout March 2018 to compile this research.
The below trending apps are based on an analysis of Share of Voice of programmatic video advertising within mobile apps in March 2018.
Click here to download the full list of top 30 apps across iOS and Android devices:
Based on Pixalate's research, in March 2018, games and entertainment apps made up the majority of the top 10 apps in terms of programmatic video advertising volume.
(Click above to download the full list of top 30 apps in each category)
Pixalate examined mobile in-app video advertisements sold via programmatic channels throughout March 2018 for this study. The data is based on activity within apps that engage in programmatic advertising in the open marketplace. Invalid Traffic (IVT) — including General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) — were removed prior to ranking the apps. Each app's "Share of Voice" is determined based on programmatic video ad volume as measured by Pixalate. The data contained herein is based solely on Pixalate's Share of Voice analysis of programmatic advertising impressions in March 2018, and any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising impressions.
