Which countries have the highest invalid traffic (IVT) rates in programmatic advertising? In our Q2 2019 Ad Fraud Report, we reveal the overall programmatic IVT rates for the top 15 countries in terms of programmatic ad volume.
The United States has one of the 10 highest ad fraud rates in the world
- The U.S. has the 9th-highest ad fraud rate in the world, at 19%
- Key LATAM countries, including Colombia (35%), Argentina (27%), Brazil (23%), and Mexico (20%) are among the 10 countries with the highest IVT rates
- Of key EMEA countries listed above, the U.K. has the lowest IVT rate (11%)
The above numbers include all programmatic advertising across all devices and ad types.