MyRadar jumped from the second position in Google Play Store ranking in May and overtook The Weather Channel, which obtained the double first positions last month. Still, in June, the developer can be proud of the second and first spots in Pixalate’s rankings for the best quality apps for advertisers.
How did they achieve it?
A new Google Play’s ranking leader - MyRadar - performed well across all measured metrics, which resulted in the highest possible grade, “A” in all categories. Particularly Viewability and Brand Safety distinguish the app, which scored a perfect 99 in these classifications.
The Weather Channel maintained the number one spot in the Apple App Store ranking by excellent and versatile performance. The app connected enormous Popularity with good scores in qualitative metrics, such as Invalid Traffic and Brand Safety.
More quality mobile apps for advertisers
However, there are more quality apps besides the two described above. For example, Words With Friends 2 secured top 5 spots in both rankings. It is one of only a few apps obtaining “A’s” in all categories in both mobile classifications.
Interestingly, besides excellent performances in Pixalate’s CTV rankings, Hulu also reached the top 10 positions in both Google Play and App Store rankings. Moreover, it is the only app securing this achievement.
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”