The number of apps in the Roku Channel Store rose 139% since 2018, and the number of Roku apps supporting programmatic advertising jumped 24% in 2019 alone. But what are the top Roku apps for programmatic advertising?
Pixalate's State of Connected TV/OTT: 2019 Ad Supply Trends Report details the top apps for programmatic advertising last year.
Hulu, Sling the top 2 Roku apps in 2019
In 2019, the top 10 Roku apps in terms of programmatic ad volume, as measured by Pixalate, were:
- Sling TV
- Pluto TV
- Tubi TV
Several news apps, including Newsy and CBS News, also ranked in the top 10.
You can see the full list of the top 20 Roku apps from 2019 here:
This report reveals some of the most popular apps for programmatic advertising on Roku devices. The number of global OTT/CTV apps that support programmatic advertising (not just on the Roku store) has increased 232% over the last 18 months, and MediaPost has reported that CTV now accounts for half of all digital video ad impressions.
State of Connected TV/OTT: 2019 Ad Supply Trends Report
Download a free copy of Pixalate's State of Connected TV/OTT: 2019 Ad Supply Trends Report to learn more.
What's in Pixalate's 2019 OTT/CTV programmatic advertising supply trends report:
Some data points that can be found in the report include:
- OTT/CTV programmatic advertising benchmarks
- Global OTT/CTV programmatic ad growth rates
- Breakdown of OTT/CTV device popularity
- OTT/CTV app growth
- Top supply-side platforms (SSPs) for programmatic in OTT/CTV
The content of this post, and the State of Connected TV/OTT: 2019 Ad Supply Trends Report, reflect Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees.