London, 11 May 2021: Total Media Solutions, an advertising technology solutions provider that helps publishers manage their revenue and create value-added experiences for users, today announces a business relationship with Pixalate, the global ad fraud intelligence and marketing compliance platform. The collaboration enables Total Media Solutions to protect relationships with its demand partners and boost the reputation of publishers by ensuring online traffic is continuously monitored to create a clean, well-lit advertising environment.
As the most robust platform offering the ability to vet publishers prior to onboarding, Pixalate supports Total Media Solutions with mitigating ad fraud through preventative measures. Pixalate also plays an integral part in protecting Total Media Solutions’ relationships with demand partners, helping the solutions provider uphold its core values of trust and safety.
In Q4 2020, the overall invalid traffic (IVT) for Total Media Solutions’ publishers was 2%, which is significantly lower than Pixalate’s industry-wide benchmarks. Alongside IVT analysis, Pixalate provides a breakdown of fraud types and actionable insights to improve ad fraud prevention for publishers. Pixalate’s capabilities that Total Media Solutions leverages include:
Ben Erdos, Chief Services Officer at Total Media Solutions commented: “As a leader in the ad fraud prevention space, Pixalate is a perfect fit for helping us to protect our publishers and demand. We are deeply committed to realising our vision of a clean ecosystem at Total Media Solutions. With Pixalate’s exceptional ad fraud verification capabilities, we can offer robust means of preventing and mitigating risk, which will heighten the trust between all of our partners.”
Calvin Scharffs, VP of Product Marketing at Pixalate commented: “At a time when rebuilding trust is a key focus for the ad industry, we commend Total Media Solutions for building stronger relationships between publishers and ad buyers through transparency and effective ad fraud prevention.”
About Total Media Solutions
Total Media Solutions knows publishers – it has been working with them for 16 years and is one of only nine Google-certified resellers worldwide. The company uses its knowledge of the latest industry news, policies, and best practices to help publishers worldwide such as Playbill, National Review, and Shinez grow their businesses. It does this through Publisher Revenue Management which uses the latest tech and programmatic media to create sustainable site revenues, and Valued Added User Experience which provides solutions for Core Web Vitals, trust and safety, site speed, and GDPR consent amongst others, to create better user experiences.
For advertisers, Total Media Solutions offers unprecedented knowledge of the Google Marketing Platform with expertise in all aspects of digital marketing technology. Combining knowledge of the latest digital marketing trends, changes in the market, and leading technology platform, it uses its data-agnostic know-how to help advertisers maximize revenues, meet their KPIs, and reach their ideal user whilst maintaining their data privacy. The company offers programmatic consultancy, training, and solutions to meet all of the digital marketing needs of advertisers.
Total Media Solutions is headquartered in Tel Aviv, with global presence in Berlin, London, Paris, Istanbul, and New York. For more information visit Total Media Solutions.
About Pixalate
Pixalate, a global ad fraud intelligence and marketing compliance platform, works with brands and platforms to prevent invalid traffic and improve ad inventory quality. Pixalate offers the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
