Pixalate is continuing its series highlighting the top trending mobile apps based on programmatic ad share of voice by focusing on the top apps in the Asia-Pacific region (APAC).
Below you’ll find the individual lists of the top 10 trending apps for both iOS and Android smartphones and tablets in APAC from April 2018.
You can download the full list of the top 30 trending apps for each device and operating system here:
APAC's trending iOS smartphones apps: Display advertising, April 2018
According to Pixalate’s data, PicsArt Photo & Collage Maker — App ID of 587366035 — was the top app for iOS smartphones in terms of programmatic display ad volume in April 2018, accounting for 35.2% of the marketplace. There was a big gap between PicsArt Photo & College Maker and the No. 2 app (Hornet, The Gay Social Network, at 7.5%).
APAC's trending iOS tablet apps: Display advertising, April 2018
According to Pixalate’s data, PicsArt Photo & Collage Maker was also the top app on iOS tablets in APAC last month. Not far behind were Words With Friends (Classic) and My Talking Tom.
APAC's trending Android smartphone apps: Display advertising, April 2018
According to Pixalate’s data, PicsArt Photo Studio — the Android version of the same popular iOS app, with a Bundle ID of com.picsart.studio — was the top APAC app on Android smartphones in terms of programmatic display advertising in April 2018, accounting for 22.7% of the marketplace.
Up next were Cool Battery Saver (6.8%) and MP3 Video Converter (4.0%).
APAC's trending Android tablet apps: Display advertising, April 2018
According to Pixalate’s data, DroidLiveWeather — Bundle ID: jp.micompower.droidliveweather — was the top trending app for display advertising on Android tablets in APAC in April 2018.
Methodology and Disclaimer
Pixalate examined mobile in-app display advertisements sold via programmatic channels in the Asia-Pacific region (APAC) throughout April 2018 for this study. The data is based on activity within apps that engage in programmatic advertising in the open marketplace. Invalid Traffic (IVT) — including General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) — were removed prior to ranking the apps. Each app's "Share of Voice" is determined based on programmatic display ad volume as measured by Pixalate. The data contained herein is based solely on Pixalate's Share of Voice analysis of programmatic advertising impressions in April 2018, and any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising impressions.
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Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”