Pixalate is excited to announce that we will be speaking at Criteo’s event Trust in the Digital Age in Dubai on April 24th. We will join industry leaders Criteo and Adjust to discuss how Brand Safety and Quality Traffic take on increased importance when considered on a worldwide scale.
The world is increasingly mobile, and sophisticated fraudsters are keeping pace with the adoption of this medium. It’s important to consider how your brand may be susceptible to fraud locally and globally, as well as across all channels and devices.
Join us as we discuss protecting your brand in today’s constantly changing environment and share valuable insights about what you should consider when selecting your Ad Tech partners.
Pixalate is the leading company in ad fraud prevention across programmatic display, mobile in-app and OTT/CTV. At Criteo’s Dubai event, Trust in the Digital Age, we will be available to show you how you can reduce your risk.
Global Invalid Traffic (IVT) is increasing quickly and global brands need a solution to help lower IVT across advertising, lower the risk of questionable ad partners in the programmatic space, and protect their company reputation.
We’d love to have a conversation about how your organization can easily verify your programmatic ads, grow your ad quality, and increase ROI across advertising channels with Pixalate’s end-to-end fraud solutions.
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”