Vidstart Announces Partnership with Pixalate as Additional Security Measure. Pixalate partnership protects Vidstart advertising from fraudulent traffic schemes across channels and formats
December 18, 2018 — Monetization platform Vidstart has entered into a partnership with Pixalate in order to implement further anti-fraud measures to ensure high-quality traffic and prevent ad fraud schemes.
Vidstart develops and operates apps, and monetizes them with video ads. The Company works in the mobile, OTT, and video environments. As fraud schemes become a growing concern in the advertising industry, the company is partnering with Pixalate to increase its anti-fraud efforts in order to provide quality reliable traffic to its customers.
“We will keep investing heavily in the most innovative technologies out-there in order to eliminate fraud and ensure our clients with quality and real users watching their ads,” says Rotem Gindi, Vidstart CEO and Co-Founder. “As ad-fraud getting more sophisticated, our technologies keep our customers one step ahead.”
“OTT platforms offer marketers opportunity for high performance advertising but, with growing rates of IVT seen across providers, working with accredited, cross-platform fraud partners is critical to OTT success. Our MRC accreditation for SIVT detection and filtration in OTT enables marketers to confidently protect their growing video investments,” says Jalal Nasir, Pixalate CEO.
Vidstart is a holistic platform for video and interactive ads, and provides global partners with infinite premium inventory on demand while developing and operating apps. With over 650 million monthly impressions, Vidstart specializes in assembling tailored solutions precisely designated to the advertiser’s unique needs. Advanced applications such as “Vidstart Deep” offer personalized automated methods and real-time smart optimization. http://www.vidstart.com
Pixalate is the only cross-platform fraud intelligence company that works with brands and platforms to prevent invalid traffic and improve ad inventory quality. We offer the only system of coordinated solutions across desktop, mobile web, mobile in-app, and OTT for better detection, diagnosis, and elimination of ad fraud. Pixalate offers MRC-accredited solutions for the detection and prevention of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT advertising. www.pixalate.com
Want to learn more about Pixalate's products, and see how we can help you predict and prevent ad fraud? Schedule a demo today!
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”