Pixalate, the first company accredited by the MRC for invalid traffic (IVT) detection and filtration in OTT/CTV, has gathered industry experts for a webinar on the use of Server-Side Ad Insertion (SSAI) in OTT/CTV advertising. The webinar will take place on July 11, 2019 at 1pm ET.
If you are buy or sell OTT/CTV, you know about SSAI: Pixalate's data shows that SSAI is used in 38% of all programmatic OTT/CTV ad transactions. Join our webinar to hear from leading experts on these topics and more:
SSAI best practices and latest industry standards
Navigating through reporting limitations
Factors that contribute to fraud in OTT/CTV
How buyers, sellers, and technology providers can work together to improve transparency and quality across SSAI inventory
The price of anarchy in OTT/CTV: How fraudsters exploit security gaps in SSAI
Why the "Price of Anarchy"? OTT/CTV advertising presents huge potential for buyers and sellers, but there are security gaps that fraudsters exploit to evade detection, including a dearth of standards and opacity in SSAI.
On Thursday, July 11, 2019 at 1:00pm ET, Pixalate Product Manager Chris Schwarz will host:
Amit Shetty, Sr. Director of Video & Audio Products, IAB Tech Lab
Ian Trider, Director of RTB Platform Operations, Centro
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”