Pixalate leads industry with MRC accreditation for SIVT detection across multiple environments and creative types
PALO ALTO, Calif., May 13, 2020 — Pixalate, a global ad fraud intelligence and marketing compliance platform, has received accreditation from the Media Rating Council (MRC) for sophisticated invalid traffic (SIVT) detection and filtration for display and video advertising across desktop and mobile web, mobile in-app, and over-the-top (OTT) / connected TV (CTV) environments.
Pixalate’s latest MRC accreditation includes SIVT detection and filtration for OTT/CTV display advertising, as well as continued accreditation for SIVT video and display detection across desktop, mobile (web & in-app), and OTT/CTV.
Pixalate’s new MRC accreditation also includes select server-side-ad-insertion (SSAI) measurement metrics across desktop, mobile web, mobile app, and OTT/CTV.
Pixalate has earned MRC accreditation across several new OTT/CTV measurement areas, including:
According to eMarketer, people in the U.S. spend nearly 10 hours per day consuming media across mobile, desktop, and TV. Advertisers are required to keep up with these consumers across all devices, but fraudsters have grown adept at executing cross-platform schemes. As revealed in Pixalate’s “DiCaprio” discovery, ad fraud schemes are no longer confined to a single point of attack, and these costly scams are a risk to advertisers across all devices.
“Pixalate’s MRC accreditation once again speaks to its role as an industry leader in helping marketers to protect their ad investments,” stated George W. Ivie, Executive Director and CEO of the MRC. “In addition to Pixalate’s capabilities to detect and filter invalid traffic, inclusive of SIVT, spanning across digital platforms, Pixalate also is to be applauded for achieving MRC-accredited status for a range of new SSAI Tracked Ads metrics.”
“Digital silos have broken, and advertisers are faced with the significant challenge of protecting investments across desktop, mobile, and OTT environments,” said Jalal Nasir, CEO of Pixalate. “We are thrilled to build upon our cross-platform MRC accreditations to guard advertisers across all environments.”
Pixalate is a global ad fraud intelligence and marketing compliance platform that works with brands and platforms to prevent invalid traffic and improve ad inventory quality. We offer the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop, mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”