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Pixalate Week in Review: March 29 - April 2, 2021

Apr 2, 2021 1:00:00 PM

This week's review of ad fraud and quality in the digital advertising space.

1: Webinar: Pixalate and XUMO on programmatic Connected TV (CTV) ad trends in 2020

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Join Pixalate and XUMO for a webinar on Thursday, April 8, 2021 at 1pm ET, as we go in-depth on the data in Pixalate's 2020 Connected TV (CTV) Programmatic Ad Supply Trends Report.

Our discussion will include:

  • Programmatic CTV ad spend trends by regions around the world
  • Household reach trends for programmatic CTV advertising
  • Ad fraud and maintaining quality in programmatic CTV advertising
  • Roku and Amazon Fire TV app store trends

Reserve Your Spot

2: Ad Age: Brands don't have to be 'stymied' by ad fraud in CTV

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Advertising Age broke down the state of Connected TV (CTV) advertising, offering brand advertisers tips for avoiding ad fraud and “digital thievery.” The article dives into one of the critical technical reasons CTV is susceptible to ad fraud: The widespread use of Server-Side Ad Insertion (SSAI).

Pixalate's blog recaps some key points from the article, while Ad Age's full piece has more, including tips on how to mitigate risk in CTV.

3. IAB introduces buy-side transparency tools

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"The IAB has introduced two new specifications called buyers.json and DemandChain Object, ways for demand-side platforms (DSPs) to disclose their partners, as efforts to bring transparency to programmatic advertising are moving up the supply chain," reported Adweek.

4. BIA Advisory Services: CTV local ad spend to double by 2025

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"BIA Advisory Services ... projects that OTT local ad spending will jump from about $1.18 billion to $2.37 billion by 2025," reported TV Technology. The article also cites a recent Advertiser Perceptions study which "show that ad fraud was the top cited concern from advertisers."

5. Apple is now rejecting apps that breach privacy standards

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"Apple is rejecting updates to apps that conflict with its new privacy policies in iOS 14, signaling that it is now getting serious about privacy enforcement," reported Forbes. Per Forbes, apps are being rejected for allegedly having SDKs that support device fingerprinting.

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