This week's review of ad fraud and quality in the digital advertising space.
1: Webinar: Pixalate and XUMO on programmatic Connected TV (CTV) ad trends in 2020
Join Pixalate and XUMO for awebinaronThursday, April 8, 2021 at 1pm ET, as we go in-depth on the data inPixalate's 2020 Connected TV (CTV) Programmatic Ad Supply Trends Report.
Our discussion will include:
Programmatic CTV ad spend trends by regions around the world
Household reach trends for programmatic CTV advertising
Ad fraud and maintaining quality in programmatic CTV advertising
Roku and Amazon Fire TV app store trends
2: Ad Age: Brands don't have to be 'stymied' by ad fraud in CTV
Advertising Agebroke down the state of Connected TV (CTV) advertising, offering brand advertisers tips for avoiding ad fraud and “digital thievery.” The article dives into one of the critical technical reasons CTV is susceptible to ad fraud: The widespread use of Server-Side Ad Insertion (SSAI).
Pixalate's blog recaps some key points from the article, while Ad Age's full piece has more, including tips on how to mitigate risk in CTV.
3. IAB introduces buy-side transparency tools
"The IAB has introduced two new specifications called buyers.json and DemandChain Object, ways for demand-side platforms (DSPs) to disclose their partners, as efforts to bring transparency to programmatic advertising are moving up the supply chain," reported Adweek.
4. BIA Advisory Services: CTV local ad spend to double by 2025
"BIA Advisory Services ... projects that OTT local ad spending will jump from about $1.18 billion to $2.37 billion by 2025," reported TV Technology. The article also cites a recent Advertiser Perceptions study which "show that ad fraud was the top cited concern from advertisers."
5. Apple is now rejecting apps that breach privacy standards
"Apple is rejecting updates to apps that conflict with its new privacy policies in iOS 14, signaling that it is now getting serious about privacy enforcement," reported Forbes. Per Forbes, apps are being rejected for allegedly having SDKs that support device fingerprinting.
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”