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Pixalate Week in Review: February 24 - 28, 2020

This week's review of ad fraud and quality in the digital advertising space.

1: Apps in Roku Channel Store up 139% since 2018

roku-channel-store-app-growth

The number of apps in the Roku Channel Store has continued a steady increase since the start of 2018, according to new data in Pixalate's State of Connected TV/OTT: 2019 Ad Supply Trends Report.

According to Pixalate's data, from Q1 2018 to Q4 2019, the number of apps in the Roku Channel Store increased 2.4x — or 139%.

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2. Programmatic-supported OTT/CTV apps increase 232% in 18 months

rise-in-ott-ctv-apps-programmatic-advertising

The number of OTT/CTV apps that support programmatic advertising skyrocketed over the last 18 months, according to Pixalate's State of Connected TV/OTT: 2019 Ad Supply Trends Report, increasing by 232% from Q3 2018 to Q4 2019.

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3. New ad fraud scheme '404bot' circumvents ads.txt

bot

"Dubbed '404bot,' the scheme generates fake browser data by creating fabricated URLs as a means of circumventing Ads.txt," reported Adweek. "404bot works by spoofing URLs at a browser level, not easily detectable by the human eye. That type of domain spoofing allows the perpetrators of 404bot to slip under the radar." 

4. How ad fraud stacks up to other criminal activity

money-comparisons-stack

"The average individual ad fraudster makes $5-20 million dollars a year," wrote Forbes, noting that it's "more than most drug dealers." In this interview with an ad fraud expert, Forbes explores all types of ad fraud, including app install farms, spoofing, malware, cookie stuffing, and more.

5. Facebook bans ad scams about COVID-19

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"Facebook is tightening up its rules on ads that reference the novel coronavirus, in an attempt to curtail misinformation and fearmongering about the outbreak," reported Business Insider. "The social network will now ban ads that mention it if they promise to cure or prevent the virus, or attempt to 'create a sense of urgency' about it."

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