This week's review of ad fraud and quality in the digital advertising space.
1: Pixalate expands EMEA presence
Pixalate this week expanded its international operations by opening an office in London. The company announced “the expansion of its EMEA operations with a new team in London. Pixalate has also added key industry leader Lee Moulding as VP of Sales and Operations, EMEA, to lead the company’s international efforts.”
2. Total Media Solution picks Pixalate to create a clean advertising environment
Total Media Solutions this week announced a new business relationship with Pixalate. The global ad fraud intelligence and marketing compliance platform will help to “protect relationships with [Total Media's] demand partners and boost the reputation of publishers by ensuring online traffic is continuously monitored to create a clean, well-lit advertising environment.”
3. eMarketer: US Connected TV Upfront spend doubles to reach $4.5bn
According to The Drum, citing eMarketer, OTT and CTV platforms are going to have a lucrative year. “US CTV Upfront spending is expected to double this year to $4.5bn,” wrote The Drum. The future looks bright as well, and “Overall, CTV ad spending is projected to hit $13.4bn this year, $17.4bn next year and $21.4bn in 2023," wrote The Drum.
4. Amazon Sues Text-Messaging Scammers For Impersonation
"Amazon is suing dozens of affiliate marketers for allegedly impersonating the company in text messages, in order to generate fraudulent traffic," according to MediaPost. There was a "widespread, fraudulent marketing scheme that bombards victims with unauthorized text messages that abuse Amazon’s brand to generate traffic," the complaint states, per MediaPost.
5: Vizio's ad business grows 120% YoY
"Revenues at the Vizio Platform Plus unit -- the advertising selling and data business connected to its SmartCast platform -- grew 120% to $52.2 million," reported MediaPost.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”