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Pixalate Week in Review: September 28 - October 2, 2020

Oct 2, 2020 1:00:00 PM

This week's review of ad fraud and quality in the digital advertising space.

1: Top 20 OTT apps for Roku in August 2020

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Pixalate reveals the top OTT apps on Roku devices (based on the number of global programmatic ads sold, as measured by Pixalate) from August 2020. Hulu and Sling were the top two apps in August. You can download the full list of top 20 Roku apps here.

2. Top 20 OTT apps for Amazon Fire TV in August 2020

amazon-fire-tv-top-20-lp

Pixalate reveals the top OTT apps on Amazon Fire TV devices (based on the number of global programmatic ads sold, as measured by Pixalate) from August 2020. Tubi TV and Sling were the top two apps in August. You can download the full list of top 20 Amazon Fire TV apps here.

3. Android app downloads up 6%, iOS user ratings jump 12% in H1 2020

ios-apps-user-ratings-h1-2020-pixalate

Pixalate's Mobile Advertising: App Safety Report (H1 2020) reveals information about the 4.7+ million apps available to consumers across the Google Play and Apple App stores in H1 2020.

This blog examines the growth of app popularity across Android and iOS in H1 2020, including how the number of Android and iOS apps decreased from Q1 to Q2 2020 while the number of downloads and user ratings increased.

4. Google removes 17 apps from Play Store infected with 'Joker' malware

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According to ZDNet, "Google has removed this week 17 Android applications from the official Play Store," citing research from Zscaler. The apps "were infected with the Joker (aka Bread) malware." Per Zscaler researcher Viral Gandhi, "This spyware is designed to steal SMS messages, contact lists, and device information, along with silently signing up the victim for premium wireless application protocol (WAP) services."

5. Samsung builds a DSP for its TV inventory

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Adweek reported that Samsung "has built a demand-side platform that brings all of its TV inventory under one self-serve roof. "Other big streaming platforms, like Amazon Fire TV and Roku and media owners such as AT&T, also have DSPs," noted Adweek.

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