This week's review of ad fraud and quality in the digital advertising space.
1: Top 20 OTT apps for Roku in August 2020
Pixalate reveals the top OTT apps on Roku devices (based on the number of global programmatic ads sold, as measured by Pixalate) from August 2020. Hulu and Sling were the top two apps in August. You can download the full list of top 20 Roku apps here.
2. Top 20 OTT apps for Amazon Fire TV in August 2020
This blog examines the growth of app popularity across Android and iOS in H1 2020, including how the number of Android and iOS apps decreased from Q1 to Q2 2020 while the number of downloads and user ratings increased.
4. Google removes 17 apps from Play Store infected with 'Joker' malware
According to ZDNet, "Google has removed this week 17 Android applications from the official Play Store," citing research from Zscaler. The apps "were infected with the Joker (aka Bread) malware." Per Zscaler researcher Viral Gandhi, "This spyware is designed to steal SMS messages, contact lists, and device information, along with silently signing up the victim for premium wireless application protocol (WAP) services."
5. Samsung builds a DSP for its TV inventory
Adweek reported that Samsung "has built a demand-side platform that brings all of its TV inventory under one self-serve roof. "Other big streaming platforms, like Amazon Fire TV andRokuand media owners such asAT&T, also have DSPs," noted Adweek.
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”